Audible Sound Bites with Yiyi Wang

Yiyi Wang is Associate Director of Analytics on Audible’s Global Insight and Data Science team. Based in our Newark headquarters, she helps our marketing team make data-driven decisions about reaching potential customers, while also serving as Culture and Community Committee Co-Chair of our employee-led Impact Group, Asians@Audible.

How does the work you do affect listeners—or your colleagues—across different markets worldwide?

I collaborate with marketers across the globe, including North America, Europe, Latin America and the Asia-Pacific region. Through a collaborative partnership, we embark on a journey of exploration, leveraging experiments, machine-learning models and a wide array of studies. Our joint effort enables marketers to test and refine innovative strategies and ideas, empowering them to make well-informed decisions. By harnessing data-driven insights, we curate tailored approaches that resonate with their target audiences on an international scale.

What made you choose to work at Audible, what makes you want to stay?

Joining a company that offers a product I regularly use and enjoy is fantastic. Also, my interview experience showcased the great culture at Audible, so I decided to join!

What excites me and makes me want to stay are the numerous opportunities to learn and grow, plus the chance to work with amazing people.

Has a leader at Audible ever empowered you to take on a challenge or explore a new area?

Last year, I joined a new team, and my new manager at the time, Mariana Martins, gave me the opportunity to own an entirely new space. She was patient with me, taking the time to guide me and share her knowledge. But she also empowered me to develop my own perspective and build connections with business partners on my own. Things are going well so far! 

Can you share about a time you experienced Audible’s People Principle, “Activate Caring”?

Right before I went on parental leave last year, it was really sweet that my department head, Raphael Cailloux, reached out to schedule a special one-on-one meeting to send me off. I know he is super busy and he totally didn't have to do that, but it meant a lot that he took the time. It shows what a supportive and caring leader he is. I felt very lucky to be part of a team that goes above and beyond to look out for me and take a genuine interest in my life outside of work.

What are some employee benefits you find invaluable?

There are a lot of benefits that I appreciate, such as the monthly reimbursement towards rideshare services, which makes my commute more affordable. And I am a new mom, so I appreciate all the benefits around child care, such as the benefit that allows me to be prioritized on the waitlist of the daycare, as well as the backup plan that supports me when normal child care plans fall through.

What advice would you have for a candidate considering Audible?

Be ready to discuss your passion for audiobooks, storytelling, or the broader media and entertainment industry. A genuine interest in Audible's product and space can help you stand out. Also, be familiar with Audible’s People Principles and be ready to show how your values are aligned. 

Do you participate in any Impact Groups at Audible?

Yes, I am the Culture and Community Committee Co-Chair for Asians@ Audible. Being part of it gives me the freedom and opportunity to authentically express myself, share my cultural heritage, and feel supported within Audible. This empowering role allows me to embrace my identity wholeheartedly, fostering an environment where I can contribute my unique perspectives and experiences without constraints. The sense of belonging and acceptance nurtured by this community enables me to thrive professionally, working freely and confidently while staying true to my roots.

Why do you think it’s important for employers to have Impact Groups like Asians@?

Having moved from China to the United States by myself when I was 18 years old, I deeply understand and feel the significance of having a supportive Pan-Asian community within an organization that fosters awareness and appreciation.

Asians@ Audible amplifies the voices and experiences of our diverse Asian communities. It provides a space for us to share our cultures, traditions, and backgrounds, promoting understanding among colleagues. It also offers a supportive network where we can connect, learn from each other, and empower one another.

Lightning Round!

Favorite genre? Non-fiction, especially psychology-related.

Listening from a speaker or headphones? A speaker at home or driving, and headphones when riding the train or subway.

Favorite activity while listening? Riding the train, driving, vacuuming, and showering.

Morning person or night owl? Night owl.

Favorite snack? Bubble tea!

What is your favorite listen?

My favorite listen so far this year is Meditations for Breaking the Habit of Being Yourself by Dr. Joe Dispenza. It explores the science behind how our thoughts and emotions influence our biology, and how we can use this knowledge to create lasting positive changes in our lives. It reminds me of a key life lesson: if you remain the same person, doing the same things every day, how on earth can you expect to see new and different results showing up in your life?