Associate Director, Global Product Marketing
Brand & Marketing | Job ID 2924233Job Summary
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
We are looking for an Associate Director, Global Product Marketing to help further grow and accelerate our unique offering and content, globally. As Associate Director, Global Product Marketing, you’ll have the opportunity to help shape the future of Audible’s products by translating customer needs into customer-centric strategies that inform technology, content, and marketing investment that surprise and delight audiences across the globe. You’ll craft go-to-market strategies for innovations across our consumer and creator businesses, with an eye on expanding Audible’s value proposition, member base, and lifetime value across end consumers and creative stakeholders.
ABOUT YOU
You have a passion for data-driven results, a bias for action, a spirit that anything is possible, and an unapologetic focus on the customer. You thrive in a highly entrepreneurial, rapidly evolving climate, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that entertains, informs, and enriches.
As an Associate Director, Global Product Marketing, you will…
- Champion customer needs and insights into winning products and marketing that will delight and engage current and future customers
- Continuously improve the value of membership by partnering with Product and Content on new products, features, and benefits
- Craft product stories to existing and prospective customers in an increasingly exciting category by creating clear and consistent propositions articulated through effective messaging
- Drive and orchestrate go-to-market strategies and oversee implementation for high-impact product and feature launches, collaborating closely with Product Managers and Channel & Surface Marketers
- Work in lockstep with our research team to uncover key customer insights and validate hypotheses; champion customer needs throughout the organization
- Communicate business plans and marketing strategy to senior leadership
- Partner with surface and channel Marketing teams to deploy GTM plans, and guide cohesive messaging strategy across outbound and inbound marketing channels
- Partner with Communications team to craft our external story and press approach around product evolution analyzing in-market feature performance post-launch and recommending enhancements on the path to product-market fit
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
ABOUT THIS ROLE
We are looking for an Associate Director, Global Product Marketing to help further grow and accelerate our unique offering and content, globally. As Associate Director, Global Product Marketing, you’ll have the opportunity to help shape the future of Audible’s products by translating customer needs into customer-centric strategies that inform technology, content, and marketing investment that surprise and delight audiences across the globe. You’ll craft go-to-market strategies for innovations across our consumer and creator businesses, with an eye on expanding Audible’s value proposition, member base, and lifetime value across end consumers and creative stakeholders.
ABOUT YOU
You have a passion for data-driven results, a bias for action, a spirit that anything is possible, and an unapologetic focus on the customer. You thrive in a highly entrepreneurial, rapidly evolving climate, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that entertains, informs, and enriches.
As an Associate Director, Global Product Marketing, you will…
- Champion customer needs and insights into winning products and marketing that will delight and engage current and future customers
- Continuously improve the value of membership by partnering with Product and Content on new products, features, and benefits
- Craft product stories to existing and prospective customers in an increasingly exciting category by creating clear and consistent propositions articulated through effective messaging
- Drive and orchestrate go-to-market strategies and oversee implementation for high-impact product and feature launches, collaborating closely with Product Managers and Channel & Surface Marketers
- Work in lockstep with our research team to uncover key customer insights and validate hypotheses; champion customer needs throughout the organization
- Communicate business plans and marketing strategy to senior leadership
- Partner with surface and channel Marketing teams to deploy GTM plans, and guide cohesive messaging strategy across outbound and inbound marketing channels
- Partner with Communications team to craft our external story and press approach around product evolution analyzing in-market feature performance post-launch and recommending enhancements on the path to product-market fit
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Basic Qualifications
- 6+ years of experience in product marketing and business strategy, with experience in defining and driving new customer-centric products and features toward market launch rollout
- Demonstrated understanding of insights development, messaging strategy, customer experience and persuasive marketing techniques in driving engagement with new or existing features or benefits
- Bachelor’s degree in Business, Economics, Marketing or a related field of study
- Demonstrated understanding of insights development, messaging strategy, customer experience and persuasive marketing techniques in driving engagement with new or existing features or benefits
- Bachelor’s degree in Business, Economics, Marketing or a related field of study
Preferred Qualifications
- Ability to flex between big picture strategic decisions and granular tactical solutions
- Thought leader with demonstrated ability to drive positive change in an organization
- A demonstrated record of partnering with teams across the organization and influencing to achieve business results across multiple teams who may have different goals
- Thrives on collaborative work; attacks big problems with big ideas, sans ego
- Proven analytics and business case development skills
- Fantastic oral and written communication skills
- Self-motivated, nimble and highly results-driven in a fast-paced and deadline-driven environment
- MBA
- Experience in membership-based business models or creator-driven businesses
- Experience in digital content and/or media companies
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
- Thought leader with demonstrated ability to drive positive change in an organization
- A demonstrated record of partnering with teams across the organization and influencing to achieve business results across multiple teams who may have different goals
- Thrives on collaborative work; attacks big problems with big ideas, sans ego
- Proven analytics and business case development skills
- Fantastic oral and written communication skills
- Self-motivated, nimble and highly results-driven in a fast-paced and deadline-driven environment
- MBA
- Experience in membership-based business models or creator-driven businesses
- Experience in digital content and/or media companies
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Related Jobs
- Global Customer Acquisition Lead London, United Kingdom Brand & Marketing
- Global Affiliate Marketing Lead London, United Kingdom Brand & Marketing