Global Customer Acquisition Lead
Brand & Marketing | Job ID 2906612Job Summary
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
The Global Customer Acquisition Lead is a role within Audible on Amazon Growth team responsible for developing & ensuring the achievement of business growth targets. This involves developing targets, translating the business plans into acquisition strategies, identifying growth opportunities and recommending the appropriate initiatives to achieve those targets. This role will be the single-threaded owner of all customer acquisition goals of the business, across offerings incl. those we currently offer to customers and any we launch in future.
This role will also be responsible for setting up new acquisition marketing programs, testing and prioritizing initiatives to scale acquisition marketing efforts. The person in this role will deeply influence Audible customer acquisition thinking and product planning across teams worldwide. The ideal candidate is a self-starter who enjoys solving complex problems, has a high level of commercial and product awareness, works effectively with cross-functional counterparts and thrives in a fast-paced setting that is constantly evolving. Proving you have high judgement, able to communicate effectively with senior stakeholders, strong capabilities to earn trust, and are comfortable working in ambiguous, highly-visible situations is critical for this position.
As a Global Customer Acquisition Lead, you will...
- Build long-term strategies for customer acquisition
- Write new playbooks on customer acquisition for the business.
- Own Global Audible on Amazon P&L and all revenue streams/ financial objectives through annual budget preparation and ongoing forecasting and monitoring results
- Influence senior business, technical and product stakeholders to drive alignment around new ideas and initiatives, debate tradeoffs and make high-judgment decisions related to critical partnerships and cross product initiatives
- Drive an objective and sustained approach to incrementality and acquisition efficiencies.
- Drive robust and detailed measurement and reporting processes
- Work closely with Global Insights and Data Science teams to identify and convert data analysis into actionable insights for customer acquisition
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
ABOUT THIS ROLE
The Global Customer Acquisition Lead is a role within Audible on Amazon Growth team responsible for developing & ensuring the achievement of business growth targets. This involves developing targets, translating the business plans into acquisition strategies, identifying growth opportunities and recommending the appropriate initiatives to achieve those targets. This role will be the single-threaded owner of all customer acquisition goals of the business, across offerings incl. those we currently offer to customers and any we launch in future.
This role will also be responsible for setting up new acquisition marketing programs, testing and prioritizing initiatives to scale acquisition marketing efforts. The person in this role will deeply influence Audible customer acquisition thinking and product planning across teams worldwide. The ideal candidate is a self-starter who enjoys solving complex problems, has a high level of commercial and product awareness, works effectively with cross-functional counterparts and thrives in a fast-paced setting that is constantly evolving. Proving you have high judgement, able to communicate effectively with senior stakeholders, strong capabilities to earn trust, and are comfortable working in ambiguous, highly-visible situations is critical for this position.
As a Global Customer Acquisition Lead, you will...
- Build long-term strategies for customer acquisition
- Write new playbooks on customer acquisition for the business.
- Own Global Audible on Amazon P&L and all revenue streams/ financial objectives through annual budget preparation and ongoing forecasting and monitoring results
- Influence senior business, technical and product stakeholders to drive alignment around new ideas and initiatives, debate tradeoffs and make high-judgment decisions related to critical partnerships and cross product initiatives
- Drive an objective and sustained approach to incrementality and acquisition efficiencies.
- Drive robust and detailed measurement and reporting processes
- Work closely with Global Insights and Data Science teams to identify and convert data analysis into actionable insights for customer acquisition
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Basic Qualifications
- 6+ years’ experience in customer acquisition/ Growth, Marketing Analytics/ or Finance
- Experience with Excel, Macros, Tableau
- Experience with Excel, Macros, Tableau
Preferred Qualifications
- Excellent written and oral communication in English
- Another European language is a plus
- MBA
- Experience developing strategies that influence leadership decisions at the organizational level
- Previous consulting experience
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
- Another European language is a plus
- MBA
- Experience developing strategies that influence leadership decisions at the organizational level
- Previous consulting experience
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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